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DAMA-Chicago 3rd Quarter Chapter Meeting
Our next chapter meeting will be held on August 20th at 300 S. Wacker Drive in Chicago. A special thanks to Chris Thrall and Swoon Consulting for hosting the meeting. We have two speakers on our agenda – Ken Kring and Susan Earley. The hybrid-format meeting will be live-streamed via Zoom and will be recorded. Meeting recordings and presentation copies are accessible by current paid-up Chicago chapter memberships. As a reminder, you must have a currently active status membership and will need to log-in as an active Individual, Corporate, Trial, or Partner Chapter member to register for the meeting. Partner Chapter members, please refer issues to your membership officer. DAMA-Chicago members, refer any issues to vpmembership@damachicago.org.
Note: In-Person registration will end on August 14th to allow for building security access processing.
Data, Data, Data Everywhere, But What To Do With It?
Speaker: Ken Kring
You can have the best data, people, and systems, and still fail or fail to thrive if you don’t know how it all fits together.
Making data people and everyone in the company much happier, faster and more productive is easier when there is a common vocabulary, for overcoming obstacles, to reach joint goals.
Here is a fun exercise.
Take three groups of people. Have each group assemble the exact same jigsaw puzzle.
- The first group with the puzzle pieces face down
- The second group with the puzzle pieces face up
- And the third group with the pieces face up, and with a copy of the puzzle-box-lid
Which group is going to be the happiest, the fastest, the most productive?
The group with the puzzle-box-lid.
Now here are three questions to ask yourself:
- Do you know what your puzzle-box-lid looks like?
- Do your competitors know what their puzzle-box-lids look like?
- Is there a chance that your competitors know what your puzzle-box-lid looks like better than you do?
This can all be fixed.

Ken Kring, Consultant
Ken Kring has worked at Walmart, Walgreens, Discover Card, Sears/Kmart, FCB, Hacker Group and others. He has seen companies with a lot of data, continually let the data go to waste. He has also seen companies consistently generate huge “difference-making” insights, out of even modest amounts of data. The difference, much like Seurat painting a picture, is knowing how all of the dots fit together. Ken specializes in helping people and companies drive profitable growth by knowing how all of the dots fit together. And then what to do with all of those dots. Ken characterizes himself as being similar to a Costco sample person. He is more than happy to introduce people to the basics of integrated thinking. And is open to helping you get more out of it to realize even more of the benefits.
Artificial Intelligence – It’s Not Ketchup, It Doesn’t Go On Everything
AI needs data more than data needs AI. Generative AI is really just search with probability matching and formatted output. This presentation will go over how AI developed and how to use it.
Speaker: Susan Earley

Susan Earley –
With over two decades as a leader in the Data Strategy & Management space coupled with a JD law degree in Information, Tech, and IP Law, Susan brings a nuanced understanding of the interplay between advanced technology and legal considerations.
Susan was an editor for the DAMA DMBOK prior editions. She went to law school during Covid and is now a lawyer. She is currently working at NASA in the CIO office advising on data management and AI policy and practices.
